The PRFCT Haus
WeWork meets Equinox for living spaces.
- From The Mind Of An Award-Winning Personal Brand Consultant
- Overview
Redefining Home for the Modern Entrepreneur
Where health optimization meets location freedom
- The Problem
Today's high-performing entrepreneurs face a critical dilemma...
their living environment either undermines their health optimization efforts or restricts their location freedom.
Standard rental properties offer poor air quality, toxic building materials, insufficient natural light, and inadequate workspaces. Meanwhile, frequent relocation means sacrificing
health routines, productivity systems, and community connections. This compromise costs entrepreneurs thousands in lost productivity and potential health consequences.
- Our Solution
Performance Living Without Compromise
Biohacking meets Co-Working meets global mobility... all wrapped in one innovative platform
Social Wellness Club
Co-Working Space
Flexible Living
- Market Opportunity
Capturing the Intersection of Two Explosive Trends
Where the $4.5T wellness industry meets the digital nomad revolution
We’re positioning at the convergence of two massive growth markets: the $4.5 trillion wellness industry and the rapidly expanding digital nomad movement. With over 35 million Americans now identifying as “digital nomads” and 80% of high-income professionals prioritizing wellness amenities in housing
decisions, PRFCT Dwellings addresses an underserved market willing to pay premium prices for optimized living spaces. Our target demographic—entrepreneurs earning $150K+ annually—has demonstrated 28% higher spending on health-optimized living environments over traditional rentals.
- Business Model
Member-Centric Revenue With Multiple Growth Vectors
Premium recurring revenue with expanding service offerings
Our tiered membership model creates predictable cash flow while maximizing property utilization. Core revenue comes from monthly membership fees ($2,500-$5,000) providing access to our property network, while secondary revenue streams include premium service
upgrades, partnership offerings, and specialized equipment rentals. Our model projects 92% occupancy rates—significantly outperforming traditional rentals—with average revenue per unit 37% higher than comparable luxury apartments in the same markets.
- Property & Design Strategy
Evidence-Based Design for Human Performance
Where science meets exceptional living experiences
Every PRFCT Dwelling is designed using a proprietary framework integrating the latest research in environmental health, productivity science, and chronobiology. Our spaces feature circadian lighting systems, advanced air purification, EMF mitigation, thermal
optimization zones, and dedicated recovery spaces all seamlessly integrated through intuitive control systems. This evidence-based approach creates measurable improvements in sleep quality, cognitive performance, and recovery metrics for our members.
- The Network Effect
Value That Multiplies With Every New Location
Creating the first true global performance living ecosystem
The revolutionary power of PRFCT Dwellings lies in our network model. Each new property exponentially increases the value proposition for all members. Our proprietary reservation platform allows seamless transitions between locations, while our community platform
connects like-minded entrepreneurs across the globe. This creates a unique competitive advantage that cannot be easily replicated and positions us to become the dominant platform for performance-focused entrepreneurs worldwide.
- Competitive Landscape
Operating in an Uncontested Market Space
Creating an entirely new category of real estate
PRFCT Dwellings sits in a unique position unaddressed by current market offerings. Traditional luxury rentals offer fixed locations without health optimization, while standard co-living spaces provide flexibility without performance features. High-end wellness
residential developments lack mobility options, and extended-stay accommodations miss the performance integration. We’ve created an entirely new category, performance living as a service, with multiple barriers to entry protecting our first-mover advantage.
- Initial Proof of Concept
From Concept to Reality in 12 Months...
Our foundation for rapid scaling
Our initial triplex development in Austin, TX will demonstrate the core PRFCT Dwellings concept while generating immediate revenue. The $650K development will feature three distinct unit configurations targeting different member segments, surrounded by shared performance
amenities. This prototype will validate our core assumptions, refine our design standards, and create a blueprint for rapid expansion. Construction begins Q3 2025 with first member occupancy projected for Q2 2026.
- Growth Strategy
Methodical Expansion Across Strategic Markets
From local footprint to global network
Our three-phase expansion strategy balances market penetration with capital efficiency. Phase 1 focuses on our initial triplex proof-of-concept. Phase 2 expands to five additional entrepreneur hubs across the US through new construction
Phase 3 introduces our international presence in key wellness destinations. This measured approach allows continuous refinement of our model while creating increasing network value for members and investors alike.
- Marketing
Attraction Through Aspiration and Results
Building a performance-focused community
Our marketing strategy leverages the aspirational nature of performance living while demonstrating concrete results. We’ll build our founding member base through strategic partnerships with entrepreneur communities, biohacking influencers, and wellness brands. Our content platform
will showcase member transformations, featuring quantifiable improvements in health metrics and productivity. This authentic approach creates powerful word-of-mouth growth while positioning PRFCT Dwellings as the authority in performance living.
- Technology Platform
More Than Real Estate... A Performance Ecosystem
Our proprietary platform is the backbone of the member experience
The PRFCT Dwellings technology platform transforms our physical spaces into a comprehensive performance ecosystem. Our proprietary app integrates reservation management, community engagement, performance tracking, and space customization
creating a seamless experience across all properties. This platform collects valuable data enabling continuous optimization of both individual member experiences and property performance, creating an expanding competitive advantage.
- Team & Advisors
Visionaries, Operators, and Domain Experts
The perfect combination of expertise to execute our vision
The PRFCT Dwellings team combines deep real estate development experience with health optimization expertise and technology innovation capabilities. Our founder brings this vision to life by seamlessly combining his background in entrepreneurship, his Masters In
Nutrition & Human Performance, and real estate development. Our multidisciplinary team gives us the unique capability to execute on the complex integration of real estate, wellness technology, and membership services that defines the PRFCT Dwellings experience.
- Financials
Exceptional Returns With Multiple Exit Pathways
Superior unit economics driving investor value
PRFCT Dwellings combines the stable cash flow of real estate with the growth potential of technology platforms. Our financial model projects first-year cash-on-cash returns of 9.2% from the initial triplex, scaling to 17.4% by year five as we expand our property network. The business is structured for multiple
exit opportunities including REIT conversion, acquisition by hospitality groups, or continued private ownership with consistent dividend distribution. Our founder’s will self-fund the triplex development while establishing the foundation for our expansion pipeline.
- Funding Request
Strategic Capital Partnership Opportunity
Join us in redefining entrepreneur living
We’re seeking $1.2M in initial funding structured as preferred equity with profit participation. This investment will fund our triplex development, technology platform build-out, and initial marketing launch. Investors will receive preferred returns of 8% annually plus profit participation rights as we scale. Beyond
financial returns, strategic investors gain early access to our properties and potential involvement in future funding rounds. This opportunity represents ground-floor participation in what we project to become a dominant platform in the rapidly growing performance living category.
- Risk Mitigation
Strategic Planning for Market Resilience
Protected downside with exceptional upside potential
We’ve built multiple layers of protection against market volatility and execution challenges. Our properties maintain fundamental value as premium real estate assets regardless of our operational success. Our flexible membership model allows rapid adaptation to changing
market conditions. Our phased development approach enables data-driven refinement before major capital deployment. Additionally, we’ve structured strategic partnerships to reduce initial capital requirements while accelerating network growth.
- Vision for the Future
Redefining the Relationship Between Space and Human Potential
Creating a new paradigm in real estate
PRFCT Dwellings represents the beginning of a fundamental shift in how real estate serves human performance. Our long-term vision extends beyond our initial target market to reshape how space supports human potential across multiple segments. The platform we’re building today will expand into corporate
wellness programs, integrated health partnerships, and proprietary space optimization technology. By investing now, you’re securing a position in an entirely new category of real estate that combines the stability of physical assets with the growth potential of performance technology.
- Your Invitation
Limited Opportunity for Founding Partners
Join us in creating the future of living
We’re seeking a select group of visionary investors who recognize the transformative potential of the PRFCT Dwellings concept. Our initial funding round closes on July 31st, 2026, with construction beginning immediately thereafter. To receive our detailed financial prospectus or
schedule a personal presentation with our founder, contact Darren Peel at darren@extraordinarybrands.io. Together, we’ll build more than exceptional real estate—we’ll create the first truly global platform for performance living.
- Questions
Frequently Asked Questions
What is the minimum investment amount?
Accessible entry points with significant upside potential
PRFCT Dwellings offers investment opportunities starting at $50,000 for our initial triplex development. This allows qualified investors to participate in our groundbreaking concept without requiring the capital typically associated with real estate development projects. Our structured investment approach provides both preferred returns and equity participation, allowing investors to benefit from both our operational success and property appreciation.
What makes PRFCT Dwellings different from traditional real estate investments?
A hybrid model combining stability with growth potential
Unlike traditional real estate investments that rely solely on property appreciation and rental income, PRFCT Dwellings creates multiple value streams. Our membership model generates premium recurring revenue while our network effect creates exponential value growth as we scale. Additionally, our technology platform and proprietary design systems create intellectual property assets beyond the real estate itself. This hybrid model combines the stability of physical assets with the growth potential of technology platforms.
How do you plan to handle regulatory challenges with your flexible occupancy model?
A structured legal framework built for compliance
We’ve developed our legal framework in consultation with specialists in short-term rental regulations and multi-family zoning. Our master lease structure, where PRFCT Dwellings holds the primary lease and creates membership agreements rather than traditional subleases, provides regulatory clarity in most jurisdictions. Additionally, our phased expansion targets municipalities with favorable regulations for innovative housing concepts, and we engage proactively with local authorities to ensure compliance.
What are your projected returns and timeline?
Strong early returns with exponential growth potential
Our financial projections show an 8% preferred return beginning in year one, with additional profit participation as we scale. The initial triplex is projected to achieve stabilized cash flow within 6 months of opening, with an overall IRR of 22% over a 5-year hold period. Our phased expansion model creates multiple liquidity opportunities for early investors, with potential exit options beginning in year 3 as we secure institutional funding for larger-scale developments.
What happens if you can't fill all your units with entrepreneur members?
Multiple contingency strategies ensure profitability
We’ve built several layers of protection into our business model. First, our properties retain fundamental value as premium real estate assets in desirable locations with high-end amenities. Second, our membership model can easily adapt to include weekly or monthly rentals through platforms like Airbnb if needed to maintain occupancy. Third, our premium amenities and design allow us to command top-of-market rates even in traditional rental scenarios. Our financial projections conservatively estimate 80% occupancy, though we expect to exceed 90% based on comparable concepts.
How scalable is this concept beyond the initial triplex?
A replicable model designed for efficient growth
PRFCT Dwellings was architected from the ground up for scalability. We’re creating standardized design systems, operational playbooks, and technology infrastructure that can be efficiently deployed across multiple properties. Our second phase targets properties requiring minimal modifications to implement our concept, reducing capital requirements while expanding our network. Additionally, we’ve structured partnership opportunities with existing property owners who can convert their assets to our specifications, accelerating our growth without proportional capital requirements.
What experience does your team have in real estate development and operations?
Industry expertise meets innovation capability
Our leadership team combines over 25 years of real estate development, property management, and hospitality operations experience. Our team’s core real estate expertise is complemented by specialists in wellness technology, membership platforms, and community building—creating the multidisciplinary team necessary to execute our innovative concept.